With a heavy emphasis on live/work units and targeting working professionals wanting to live near the city, Brick Lane needed a youthful campaign that showcased St Peters as a cheaper alternative to inner city suburbs like Surry Hills and Redfern.
Taking cues from the street art that dots the laneways of St Peters, Brick Lane was named after the street of the same name in London famous for it’s own street art. Inspired by London’s street posters, a frame device was created as the key brand element. This device could be used at large scales to highlight images and headlines or as a minor element on copy.
Designed at Rare Identity
Creative Director: Peter Howie
Art Director: Lauren Liniere